BCBusiness: Why Lululemon is wary of wearable tech

Perhaps put off by the wearable tech failures of companies like Nike, which discontinued FuelBand earlier this year, Brian Peterson of Lululemon’s product development arm (known as Whitespace) said Thursday that the company is approaching the wearables market with caution.

“A lot of the value that users are getting is fleeting,” he said during a panel at this week’s GROW conference in Whistler. “Usability of the products tends to die after short periods of time.” Changes in consumer behaviour are “not necessarily long-lasting,” he says.

The company’s brand centres around ideas of happiness, health and wellness—and their relationship with stretchy yoga pants—and according to Peterson, the wearable tech developed so far has fallen short of delivering behavioural changes in its users.

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