A few kilometres off the main road, deep in an evergreen forest, an all-Sámi language broadcast station has just switched off air for the morning.
The fevered buzz in Yle Sápmi dies down for a couple hours as reporters prepare for the afternoon and evening shows, scouring the indigenous communities for news to share with the rest of Finland.
Every year the station’s place in the Finnish news market grows a little stronger as more programs and resources are invested in promoting indigenous culture over the airwaves.
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